Archive for category Advertising & Marketing
Posted by in Advertising & Marketing on October 9, 2012
Corporate gifts are a impressive, successful promotional item that will not only increase company exposure, but will please your employees as well. When used in a strategic manner, small and economical corporate gifts tick a number of boxes including escalating brand awareness, adding an element of professionalism to your business, and, most importantly, reminding your employees, clients and customers of their value to your business.
Corporate gifts are most effective if they are personalised to your organization, as well as useful. Promotional branded USBs flash drives, for example, are a perfect corporate gift for clients, employees and customers of a computer company or an IT firm. USB flash drives, however, would not be an ideal gift for a fast food company, as the interests of the clients and employees are very different.
Corporate gifts are the perfect thing to give away coming up to the Christmas season to ensure your employees spend their Christmas break with a positive feeling about their workplace. Corporate gifts are a fantastic way to ensure that employees, clients and customers will maintain a good attitude in regard to your business and will increase the likelihood of the company or person continuing work with your company in the future. Examples of great Corporate Christmas gifts include an engraved high quality promotional pen, an engraved desk clock, promotional wine gift sets, an engrave bottle opener, or even a branded cheese platter. These items are useful and special and are not going to be thrown away or stashed in a cupboard following Christmas.
Remember: the more personalised the corporate gift, the more thoughtful and effective it will be to your target audience.
Typical promotional products include: clothing, office supplies, bags, car accessories, planners, health and beauty items, tools, computer accessories, personal accessories, luggage, games, electronics, umbrellas, and many other fantastic items. No matter what type of promotion you’re considering there are products to suit your needs and reflect the values of your brand. You are able to print, emboss, embroider, stick, or engrave your business logo on anything so that people will continuously see your name and remember your brand and what you offer. When you give your clients popular items such as office supplies, or reusable shopping bags, people use them on a regular occasion. When they do, your business will get visibility. This opens you up to continuous everyday exposure and advertising with no ongoing cost, which is something no other form of advertising offers.
If you give promotional products, such as pens or USBs to your potential clients or as a gift of appreciation to your consumers, they’ll use the items on a regular basis and see your business name all the time. Then, when they need products or services that you offer, they’ll come to you because they have an ongoing relationship built up with your brand through constant visual connection. You can choose from a variety of products for your business promotion and none of them cost much at all compared to running print ads and other marketing campaigns.
Posted by in Advertising & Marketing on September 28, 2012
The ASI (American Advertising Specialty Institute) investigated the most cost-effective medium for an advertising campaign, the result: promotional products & business gifts. They did a lot of intersting discoveries during the study. One conclusion was that promotional products are a better way of advertising than an advertisement on TV.
Business gifts and promotional items beat all other media, in terms of cost-effectiveness (Objets publicitaires). First of all, traditional media is very expensive and there is no guarantee of a positive result. The Advertising Specialties Impressions Study found that receiving a business gift is virtually guaranteed to have positive results. Around half of all respondents said that they had a positive/more positive image of the advertiser after receiving a business gift. Moreover, at least 3 out of 4 respondents did business with the advertiser after receiving a business gift.
The advertising benefits of business gifts and promotional products (promotie artikelen)
Further interesting insights have demonstrated the powerful impact of business gifts. For example, two reasons why business gifts are populair by the people is because the people experience it as pleasant to receive a gift and they can also use often. Futhermore, the brand recognition and memorability of your company will increase a lot because 8 out of 10 (80%) of the people will remember the name of the advertiser (brand/company) which provided the business gifts. That is precisely why branding is so important.
One of the best selling and most poluar kind of promotional item are still pens. They are used a lot, maybe on daily or weekly basis, and they have a high memorability and recognition value. A small investigation shows us that pens are used 64 times a month, office accessories are used around 50 times a month, glass and ceramic items 33 times a month and other gifts are used 25 times a month.
Posted by in Advertising & Marketing on August 7, 2012
If you use any form of direct mail in your business you’ll want to know about variable data printing services. Things like postcards and other forms of marketing materials can be customized for your company with ease. The really awesome thing about variable data is that you can customize it with your customer’s name or other unique information that is relevant to your target market.
There are many variable data printing companies that are ready, willing and able to help you with your printing needs. Companies such as these are experts in gearing your marketing to suit your market. You look through their designs or upload your own to create stellar marketing direct mail pieces with offers that are appealing to your customers and prospects.
Companies who do variable data postcard printing most often receive a two to three times higher response rate than regular direct mail. Perhaps this is why variable data postcard printing is such a great form when it comes to marketing your business.
When running your business, do not listen to people who tell you direct mail is dead and will not work for your business. Direct mail is cost effective and it works for every business when you do it correctly and consistently. Using variable data is a great way to get your message across to your prospect in a noninvasive way. When you provide your customers and prospects with useful information that educates and saves them money, they will be very receptive to your direct mail piece.
Direct mail is more cost effective than an outdated phone book, newspaper ads, magazine ads or television commercials. You can print a direct mail piece, have it customized for your prospect or a current customer and delivered at a fraction of the cost of other advertising venues.
Variable data printing companies can print some amazing marketing items that are virtually guaranteed to increase your business and put more money in your bank account. The good news for you is that you can take action and it started with this form of marketing today. Don’t be tricked into thinking that direct mail will not work for your business. Instead try it first hand and see the results for yourself. You should remember to use a strong benefit orientated deadline and a call to action to increase your response rate even more.